afina wins A2P SMS Monetization of the Year - United Arab Emirates at Asian Telecom Awards 2025
The platform is revolutionising A2P SMS Monetization with AI-driven precision.
afina, the machine-learning-driven data monetisation platform developed by IVT Communications FZC LLC, has been recognised in the A2P SMS Monetization of the Year - United Arab Emirates category at the Asian Telecom Awards 2025.
This accolade highlights afina’s contribution to transforming promotional messaging revenue streams for mobile operators, offering a seamless, engaging, and effective platform for brands and advertisers.
afina, a brand of IVT Communications, builds on the success of Click2Money, a leading CIS CPA marketplace since 2016, to revolutionise telecom monetisation. Launched as a new business stream in August 2023, afina empowers operators to leverage underutilised data resources, optimising A2P SMS revenue and unlocking the full potential of digital advertising. IVT Communications’ AI-powered platform uses advanced machine learning and anonymised user data for precision targeting and real-time campaign management, delivering highly personalised messaging across SMS, RCS, messaging apps, push notifications, email, and IVR.
Through data-driven advertising strategies, afina ensures optimised campaign performance and maximum return on investment. It analyses user behaviour and identifies the most effective advertising use cases, helping advertisers reach the right audience at the best possible time.
This approach has led to success within just a year of its launch, with afina onboarding over 2,000 advertisers, launching more than 3,500 A2P SMS campaigns in over 35 countries, and securing more than 15 success stories with mobile network operators across the globe.
One major telecom operator in Asia which implemented afina’s monetisation platform, for example, witnessed an impressive 1.9x increase in promo messaging revenue within just six months.
“afina's user-centric approach ensures that advertising is relevant and non-intrusive,” the company stated. “This results in a positive and engaging experience for users, who receive personalised messages that are tailored to their specific preferences.”
Another example of this is when an e-commerce brand partnered with a mobile operator to target subscribers who had abandoned their shopping carts. The operator's anonymised data identified users who had browsed but not completed their purchases. afina then triggered an SMS campaign offering a personalised discount code and a direct checkout link. As a result, the operator received a commission for each completed sale.
afina provides mobile network operators with a robust and scalable platform to maximise their A2P messaging revenue and reap significant advantages, such as a monthly increase in average revenue per user, enhanced customer engagement and satisfaction, deep insights into subscriber behaviour and preferences, free pilot programme for risk-free evaluation, and multi-channel messaging capabilities.
With its AI-powered precision, innovative revenue-sharing models, and seamless multi-channel integration, afina is redefining how mobile operators generate revenue from messaging traffic.
“With its ability to drive revenue growth, enhance customer engagement, and provide valuable insights, afina is poised to continue revolutionising the promotional messaging landscape for mobile operators,” the company added.
The Asia Telecom Awards recognises exceptional accomplishments within the telecom industry in the Asia Pacific region. It also highlights the journey of telecom companies that have driven progress and ignited transformative shifts within the sector.
The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nuñez-Difuntorum at [email protected].
