MCMC wins HR Initiative of the Year - Malaysia at Asian Telecom Awards 2025
MetaHRise revolutionised the company’s onboarding and talent development with metaverse technology.
The Malaysian Communications and Multimedia Commission (MCMC) has been honoured with the HR Initiative of the Year - Malaysia accolade at the Asian Telecom Awards 2025, recognising its groundbreaking MetaHRise programme.
This initiative, which leverages metaverse technology to transform employee onboarding and talent development, has set a new benchmark for innovation in human resource management.
As the regulatory authority for Malaysia’s communications and multimedia sector, MCMC plays a pivotal role in driving digital innovation and workforce development. Established under the Communications and Multimedia Act 1998 (CMA 1998), the organisation is committed to fostering a future-ready digital ecosystem.
Its latest initiative, MetaHRise, embodies this vision by integrating virtual reality (VR) and augmented reality (AR) into the employee onboarding experience, ensuring that new hires are not only well-prepared but also deeply engaged from day one.
Launched in February 2024, MetaHRise introduces a fully immersive onboarding experience that allows new employees to explore MCMC’s roles, functions, and workplace culture through virtual simulations and gamified activities.
By incorporating interactive learning spaces such as the MCMC Virtual Lobby and Connect Hub Learning Centre, the programme enables new hires to gain hands-on experience. Activities like Step-Right Up and Mind Match encourage collaboration, critical thinking, and problem-solving.
Beyond engagement, MetaHRise significantly enhances efficiency, reducing the logistical complexities and costs associated with traditional onboarding programmes.
To date, 145 new employees have participated in the MetaHRise programme, reporting an impressive 93% satisfaction rate. Moreover, the programme has improved onboarding efficiency by 40%, enabling new hires to achieve full operational readiness within their first month.
The impact is further evident in employee feedback, with 83% of participants gaining a clear understanding of MCMC’s roles, up from 48% before the programme.
Building on its success, MCMC is expanding MetaHRise beyond onboarding to include micro-credential learning programmes. These modules will equip employees with job-ready skills whilst also promoting responsible digital behaviour.
One of the key focus areas of this expansion is cyberbullying awareness, a pressing issue in Malaysia, particularly amongst underserved communities with limited digital education access.
In 2024 alone, MCMC recorded 3,199 cyberbullying-related complaints. Through MetaHRise’s new learning modules, participants will be trained to recognise, respond to, and prevent online harassment, fostering a safer digital environment.
Moreover, MCMC’s 1,099 National Information Dissemination Centres (NADI) serve as key hubs for delivering MetaHRise’s educational initiatives to rural and underserved populations. This effort ensures that 40% of Malaysia’s population, who currently lack regular internet access, can still benefit from high-quality digital education.
Through initiatives like MetaHRise, MCMC is not only enhancing employee experiences but also shaping the future of work in Malaysia and beyond.
The Asia Telecom Awards recognises exceptional accomplishments within the telecom industry in the Asia Pacific region. It also highlights the journey of telecom companies that have driven progress and ignited transformative shifts within the sector.
The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nuñez-Difuntorum at [email protected].
