Tecnotree wins in two categories at Asian Telecom Awards 2026
The company’s AI-led commerce and customer experience platforms support measurable gains for operators in the UAE.
Tecnotree was recognised at the Asian Telecom Awards 2026, where it won AI Initiative of the Year - United Arab Emirates and Digital Initiative of the Year - United Arab Emirates. Tecnotree won the two distinctions for its AI-powered Moments Campaign and Customer Value Management (CVM), as well as its CX Catalyst Initiative, which focuses on AI-led engagement, monetisation, and omnichannel customer experience for telecom operators.
The AI-powered Moments Campaign and Commerce Management System (CMS) support customer segmentation, campaign execution, and API-led monetisation for CSPs and DSPs. The platform integrates GenAI agents, AI-driven segmentation, next-best-action and next-best-offer engines, and real-time segment prediction to support personalised engagement across channels such as email, SMS, USSD, IVR, InApp Landing Pages, and WhatsApp. Tecnotree Moments is built on a microservices architecture and aligned with TM Forum Open APIs and industry standards. The system supports scalability and integration with 5G environments, whilst reducing manual intervention through automated workflows and decisioning.
Operational results from deployments highlight its commercial impact. For customers, conversions rose 158% month-on-month, revenue increased 306%, and ARPU grew 57%. Campaign performance improved, with conversions up 6.6% month-on-month. A WhatsApp seeding campaign recorded 11,219 conversions from 11,224 sends, reflecting precise, AI-driven targeting.
Complementing this, the Tecnotree CX Catalyst Initiative focuses on transforming telecom customer experience through AI-driven orchestration and omnichannel intelligence. The platform unifies engagement across voice, SMS, email, chat, social media, web, and in-app channels, whilst integrating with OSS/BSS, billing, service catalogue, and charging systems. This enables consistent and contextual interactions across the customer lifecycle, from onboarding and payments to support and retention.
Advanced analytics and machine learning power real-time decisioning, behavioural analysis, and predictive engagement. By assessing usage patterns, sentiment, and lifecycle stages, the platform identifies churn risk and recommends relevant actions or offers. A unified customer profile provides a real-time view across digital and assisted channels, supporting faster resolution and more consistent service through automated channel selection and contextual responses.
The Asian Telecom Awards is a premier awards programme that recognises telecom companies across the Asia Pacific for their contributions to industry advancement, technological innovation, and digital infrastructure development.
The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nunez - Difuntorum at +(65) 3158 1386 ext. 242. You may also reach out via [email protected].
