Imagine Sdn. Bhd. emerges victorious at Asian Telecom Awards 2025
The company bagged two awards in recognition of its innovative efforts and customer-centric solutions.
Imagine Sdn. Bhd. was named the recipient of the Mobile Operator of the Year - Brunei Darussalam and Broadband Telecom Company of the Year - Brunei Darussalam accolades at the Asian Telecom Awards 2025.
These awards honoured the company as a leading mobile and broadband telecommunications provider in Brunei, having significantly contributed to the nation’s digital transformation through reliable and forward-thinking services.
Connecting Brunei with 5G
Imagine has made significant strides in expanding its 5G network, with a strong focus on underserved and remote areas of Brunei. The company has also fostered close collaborations with network providers to ensure fast, reliable, and optimised connectivity for its customers.
The company is also a pioneer in the country to offer 5G services and Voice over LTE (VoLTE), delivering faster, clearer, and more reliable communication to its customers.
Customer satisfaction is a top priority at Imagine, with the company consistently earning praise for its exceptional service. Its mobile plans stand out for their affordability and flexibility, offering unlimited calls, SMS, and data rollover. Imagine offers a wide range of plans tailored to meet diverse needs and budgets, ensuring that every customer has access to affordable, value-driven options.
Strengths and opportunities for growth
Imagine continues to identify its key strengths—top-tier customer service, a loyal brand following and competitive pricing. The company has also identified an opportunity to enhance its promotional offers, which currently focus on attracting new customers, whist providing greater rewards and benefits to long-standing ones.
Looking ahead, Imagine has significant opportunities to expand its customer base through initiatives like bundling mobile and broadband services. Whilst increasing competition presents a challenge, the company remains dedicated to retaining its loyal customers whilst reaching new audiences to sustain future growth.
Imagine’s financial performance reflects its strong market presence and continued growth. The company has seen a substantial increase in mobile revenue, with further improvements in the following period, demonstrating robust expansion in a competitive landscape.
Commitment to sustainability
Imagine is deeply committed to sustainability, supporting various green initiatives. This includes sponsoring Brunei’s Sustainable Future Forum and collaborating with local youth leaders to promote sustainable business practices. The company also actively works to reduce paper waste and embraces digital solutions to minimise its environmental footprint.
Additionally, Imagine’s social impact is far-reaching. The company supports the Digital Literacy Programme, benefiting over 500 students and continues to support Brunei Darussalam’s Child Helpline 121, ensuring that vital services remain available for the protection of children. During the COVID-19 pandemic, Imagine helped underprivileged students stay connected and continue their education by donating SIM cards, data, and devices.
Looking to the future
Imagine’s future is centred on expanding its 5G network, advancing innovations in IoT and smart city solutions, and enhancing cybersecurity. The company is focussed on solidifying its leadership in Asia’s telecom sector whilst remaining committed to customer satisfaction and community development.
Pioneering broadband and smart solutions
Imagine has made significant strides in expanding its network, particularly through Fiber-to-the-Home (FTTH) technology, bringing reliable broadband to previously underserved areas. With a focus on high-performance internet, the company provides 1Gbps speeds for both residential and business customers, further reinforcing its leadership in connectivity and digital transformation across Brunei.
As the first to introduce unlimited broadband plans in Brunei, Imagine has eliminated data caps, enhancing the customer experience. The company has also revolutionised smart home solutions by offering integrated products focussed on automation, security, and energy efficiency. Moreover, Imagine has launched digital platforms like the e-Zakat platform, making charitable giving more accessible, especially during Ramadan.
The company also offers a range of flexible plans, including the Device Bundle and boosters, designed to meet the diverse needs of its customers. Imagine also prioritised accessibility, providing digital tools such as a chatbot and a 24-hour hotline to ensure support is always available.
Imagine has solidified its position as a market leader in consumer and business broadband services. Despite increased competition, the company has experienced consistent growth, with a notable rise in broadband subscribers over the past four years.
Innovation on the horizon
Looking to the future, Imagine plans to integrate eSIM technology for wearables and expand bandwidth in high-density areas. The company is also exploring the development of a super-app that combines e-commerce, loyalty rewards, and lifestyle services to create a seamless digital experience for its customers.
Through these innovations, Imagine aims to continue its commitment to customer satisfaction, community development and technological leadership in the telecom industry for years to come.
The Asia Telecom Awards recognises exceptional accomplishments within the telecom industry in the Asia Pacific region. It also highlights the journey of telecom companies that have driven progress and ignited transformative shifts within the sector.
The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nuñez-Difuntorum at [email protected].
