Indosat Ooredoo Hutchison wins HR Initiative of the Year - Indonesia at Asian Telecom Awards 2025
Recognised for its AI-driven HR transformation, the company sets a new benchmark in employee engagement and national empowerment.
Indosat Ooredoo Hutchison has once again solidified its position as a trailblazer in the telecommunications industry by winning the HR Initiative of the Year - Indonesia at the prestigious Asian Telecom Awards 2025.
This accolade celebrates the company’s efforts in leveraging artificial intelligence (AI) to enhance workplace efficiency, employee engagement, and national digital empowerment.
Indosat’s HR transformation journey began with a vision to integrate AI-driven solutions into its operations. The adoption of AI within the HR department resulted in a 242% growth in AI and robotic process automation (RPA) initiatives between 2022 and 2024. Tasks that previously required an entire day can now be completed in just ten minutes, allowing employees to focus on strategic and value-driven activities.
A standout initiative in this transformation is the Career Simulator, which analyses various employee data points such as demographics, learning history, work experience, and performance to predict future career trajectories. By offering real-time insights and personalised development recommendations, it enables early interventions, preventing business losses and ensuring continuous professional growth.
Indosat’s AI-driven HR transformation did not stop at the department level. The company also launched a four-month business challenge competition, requiring all employees to propose AI-driven solutions. Over 3,000 employees submitted 382 proposals for this initiative, and 36 of them were selected for implemented.
These innovations have significantly impacted business functions. For example, AI was implemented to predict customer churn in the revenue division. This helped retain IDR19.2b in monthly revenue and reduce losses by 500,000 customers per month.
Meanwhile, the commercial planning division automated its reconciliation processes, resulting in 83% time savings, an 80% increase in team capacity, and a reduction of potential losses by IDR400b annually.
True to its vision of “Empowering Indonesia,” Indosat made sure to extend its AI initiatives beyond the organisation.
The company conducted an AI Hackathon, attracting 900 teams from over 100 universities, with the best finalists receiving offers to work on real-world AI projects at Indosat. Indosat also implemented an apprenticeship programme, where over 2,000 students from rural areas were educated on AI applications.
Additionally, Indosat launched Indonesia AI day, a one-day event featuring keynotes from leaders such as NVIDIA, Accenture, Huawei, and Indosat. The event welcomed over 1,500 participants and included a Women in Tech session to promote gender diversity in AI.
With Indosat’s AI-first approach, it reported a 72.8% year-on-year increase in net profit, alongside a 94% employee engagement and enablement score in its eNPS survey.
The Asia Telecom Awards recognises exceptional accomplishments within the telecom industry in the Asia Pacific region. It also highlights the journey of telecom companies that have driven progress and ignited transformative shifts within the sector.
The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nuñez-Difuntorum at [email protected].
