Vi Business recognised at Asian Telecom Awards 2025 for its ReadyForNext MSME programme
It was lauded in the Digital Initiative of the Year - India category.
Vi Business is awarded with the Digital Initiative of the Year-India accolade at the Asian Telecom Awards 2025 for its efforts in accelerating digital transformation amongst Indian Micro, Small, and Medium Enterprises (MSMEs) with the Vi Business ReadyForNext MSME programme.
Vi Business’s scientifically designed ReadyForNext Digital maturity assessment tool, assists Micro, Small, and Medium Enterprises (MSMEs) to evaluate and enhance their digital readiness. This tool assesses the participating MSME across three primary domains: Digital Customer engagement, Digital Workspace efficiency, and overall Digital Operations. The MSMEs, upon inputting their details in the digital maturity assessment tool, instantly receive a customised report, which details their digital maturity score benchmarked with their respective sector, along with tailored recommendations on technology-based solutions suitable for their enterprise.
The assessment tool is concise, typically taking less than 10 minutes to complete, and is compatible with various devices, including mobiles, tablets, and desktops. It is available at no cost to all MSMEs with a turnover of up to INR 250 crores. Digital Assessment Tool is available in English and also in Hindi to ensure wider coverage across tier 2 & tier 3 cities to further support MSMEs on their digital journey.
Running for the last three years, Vi Business has progressively enhanced the ReadyForNext programme to provide a more dynamic and personalised evaluation. This upgraded version offers industry-specific insights and recommendations, enabling MSMEs to effectively harness technology for growth.
To further support MSMEs, Vi Business has introduced exclusive offers focusing on collaboration, productivity, customer reach, and security. These tailored solutions are designed to address the unique challenges faced by small businesses in the digital era.
As a steadfast partner of GoI, Vi Business has launched India's largest MSME digital maturity assessment and evaluation study, covering 1.9 lakh (190, 000) MSMEs and counting.
As a part of the programme, Vi Business also publishes an annual MSME Insights report titled, ReadyForNext MSME Growth Insights Study which provides detailed insight into the current state of the digital maturity amongst MSMEs across 16 sectors, including IT & ITeS, financial services, transportation, construction, retail, agriculture, and manufacturing.
The ReadyForNext MSME Programme has been recently recognised for its impact, earning accolades for its efforts to accelerate MSME growth. With the win at the Asian Telecom Awards 2025, Vi Business is embarking on a journey to accelerate MSMEs’ digital transformation through the ReadyForNext MSME programme.
The Asia Telecom Awards recognises exceptional accomplishments within the telecom industry in the Asia Pacific region. It also highlights the journey of telecom companies that have driven progress and ignited transformative shifts within the sector.
The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nuñez-Difuntorum at [email protected].
