India’s smartphone market climbs 4% YoY in 2024

The entry-premium ($200-400) segment registered the highest growth.

India’s smartphone market grew 4% year-over-year (YoY), with shipments reaching 151 million units, according to an International Data Corporation (IDC) report.

Whilst the ASPs (average selling price) reached a new high of $259 in 2024, the 2% YoY growth was significantly lower than the double-digit growth seen in the previous three years.

The entry-premium ($200-400) segment registered the highest growth of 35.3% YoY whilst the premium segment ($600-800) grew 34.9%. Key models were the iPhone 13, 14, 15, and Galaxy S23 and S24.

The share of 5G smartphone shipments increased to 79%, reaching 120 million yet its ASPs declined by 19% YoY to US$303.

54 million feature phones were shipped annually, declining by 11% YoY. Transsion continued to lead with a 30% share, followed by Nokia and Lava. Overall, 205 million mobile phones were shipped, dropping 1% annually.

“With a low single-digit growth in 2024, growth in 2025 hinges on a stronger performance in the mass segment (US$100<US$200) and more offerings in the entry-premium segment (US$200<US$400) for upgraders,” Navkendar Singh, associate vice president for Devices Research at IDC India, said.