Indonesia’s smartphone market recovers with 15.5% YoY growth in 2024

The growth was mainly driven by the ultra low-end segment.

Indonesia’s smartphone market grew by 15.5% YoY to nearly 40 million units in 2024 after multiple quarters of decline, according to an International Data Corporation report.

The growth was mainly driven by the ultra low-end segment ($100) led by Transsion. The mid-range segment ($200<$600) also had strong growth at 24.9% YoY, with OPPO leading the segment.

Meanwhile, the higher-priced smartphones in the $600+ segment declined significantly at 9.2%, largely due to the iPhone 16 ban during the fourth quarter. The average selling price (ASP) was stable as it declined at 0.5% YoY, reaching $195 in 2024.

Shares of 5G increased significantly to 25.8% driven by the new model releases and increasingly affordable 5G offerings. It was still led by Samsung, with OPPO closing the gap only towards the end of 2024. 5G ASP dropped 20.4% YoY, reaching $441.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit