Thailand’s smartphone market ships 16.9 million units in 2024

The share of 5G smartphones increased to 45.6%.

Thailand’s smartphone market shipped 16.9 million units in 2024, reflecting a 17.1% year-on-year (YoY) growth, according to an International Data Corporation (IDC) report.

In the fourth quarter last year, the market grew 27% YoY, shipping 4.7 million units driven by an influx of mass-market, entry-level models from major vendors.

The entry-level smartphone segment, priced less than $200, increased to 56.9% of the market. On the other hand, the premium segment, more than $1,000, decreased in share to 9%.

There was particularly strong growth in the ultra-low-end segment and the mid-to-high-end segment, which grew to 14% and 12.8%, respectively. The average selling price was $336, falling 7.5% in 2024.

The share of 5G smartphones increased to 45.6%, driven by the lower starting price and wider availability of affordable 5G Android models, as well as an increasing consumer demand.

“With the market rebounding strongly in 2024 following two consecutive years of decline, vendors should continue to pursue growth,” Apirat Ratanavichit, research analyst at IDC Thailand, said.

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