Vi Business Wins A2P SMS Monetization of the Year - India at Asian Telecom Awards 2023 | Asian Telecom
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Vi Business Wins A2P SMS Monetization of the Year - India at Asian Telecom Awards 2023

Its innovative A2P solution increases the SMS success rate by 5-7%.

At the recently held Asian Telecom Awards 2023, Vi Business, the enterprise arm of Vodafone Idea Ltd, was awarded the “A2P SMS Monetization of the Year - India”.

The awards programme recognises Asia's most outstanding telecom companies for their ground-breaking achievements and initiatives, and their ability to navigate their way through the market challenges whilst providing award-winning products and services to clients.

Vi Business provides total communications solutions to empower global and Indian corporations, public sector & government bodies, small & medium enterprises and start-ups. With market-leading enterprise mobility, robust fixed line connectivity, world-class IoT solutions and insightful business analytics & digital solutions, Vi Business brings the smartest and newest technologies to serve businesses in the digital era. With the advantage of its global expertise and knowledge of local markets, Vi Business endeavours to be a trusted and valued partner for businesses in a digital world. As Vi Business progresses on the journey from Telco to Techco, it continues to strengthen partnerships with customers with a range of offerings across carrier, IoT, security, mobility and connectivity solutions.

The comprehensive Carrier Services offerings by Vi Business power the digital infrastructure of some of the largest OTT service providers in India. Vi Business offers application-to-person (A2P) messaging services across various industry verticals, as part of its Carrier offerings. A2P messaging is also known as enterprise or business short messaging system (SMS), in which a person receives messages from an application, such as marketing messages, appointment reminders, chatbots or virtual assistants, notifications, one-time passwords and PIN codes. 

Innovation and Impact

Vi Business’s unique A2P messaging service is built with customised retries configured to ensure SMS is delivered with utmost priority and within bank service level agreements. Security and encryption follow cutting-edge protocols like TLS 1.2 for critical banking traffic.

The policy on the Vi distributed ledger technology (DLT) platform is defined to filter and scrub certain signatures, keywords, and phrases to minimise spamming and scamming messages and thwart potentially fraudulent financial transactions.

Meanwhile, the innovative coding enables the A2P solution to be implemented in 15 vernacular languages in India to ensure that government schemes and subsidies are communicated to the non-English speaking population.

Through the blockchain mechanism, Vi Business is capable of accurately tracing the source and ownership of each commercial message sent to subscribers. The solution can detect the origin of all calls to action, URLs, mobile numbers, WhatsApp links and email IDs to stop phishing, then flag these to the concerned enterprise. Enhanced inter-operator connectivity through IP Signal Transport has helped Vi Business increase the success rate in delivering messages by 5-7%. 

Client confidence in using the Vi gateway to send OTP messages has also increased, with the majority of banks in India now using its solution for 2-factor authentication. Implementation of Spam & Scam filters has led to 4X fewer customer complaints.

On the marketing side, Vi Business has also developed a unique application programming interface (API) to acquire digital consent of message entities such as headers, content templates, and consent templates so clients can conduct more targeted campaigns that could improve and expedite returns on their investment. To further assure its clients, Vi Business actively engages with law enforcement agencies to provide sensitive information regarding fraudsters and grey market operators.

As a result of these enhancements, Vi Business's volumes and revenue have increased by about 20%, and are growing at double-digit rates year on year. Geo redundancy and 24x7 customer support for blockchain-based systems and telecom operations have also increased the A2P solution’s reliability and business continuity.

The Asian Telecom Awards is presented by Asian Telecom Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for delivering cutting-edge, award-winning telco products and services to customers, please contact Julie Anne Nuñez at [email protected].

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