China’s smartphone market rebounds with 5.6% YoY growth in 2024

It was driven by demand, generative AI, new product launches, and government subsidies.

China's smartphone market rebounded with 5.6% year-on-year growth after two years of decline, according to preliminary data from the International Data Corporation (IDC).

The country shipped 286.2 million units in 2024 and 76.4 million during the fourth quarter driven by demand, generative AI innovations, new product launches, and government subsidies.

“The recovery is a boon to the smartphone industry, but not all original equipment manufacturers have benefited from the growth as consumers are becoming more selective,” Will Wong, senior research manager for Client Devices at IDC Asia Pacific, said.

“This implies a value-seeking trend that is prevalent not only in China but also globally. Market players need to adapt to this shift in consumer behavior if they want to continue to capitalise on the recovery,” he added.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit